Are you a business owner who wants to write a book to build your credibility and reach more people with your wisdom and expertise?

Many coaches, consultants, trainers and other business owners want to write a book but, for one reason or another, it doesn't happen. 

If all we had to do is write, maybe, just maybe, writing would be easy. But the reality is that we have to juggle life and other commitments. When we do find space and time to write, it can feel like an isolating experience.

Many authors start their book with good intentions, then get stuck. They crave stimulation, inspiration, advice and encouragement, but don't want to be distracted. We know how hard it can be to find that right kind of space and support. Friends and family just don’t get it.

But what happens if you never actually get to write your book?

Someone beats you to it... which is even worse if they write the book that you were thinking about writing.

Not making the most of speaking events... and missing out on business because you don't have a book to sell or you don't get the speaking gig in the first place.

Not getting the right attention for you and your business... as a book makes it easier to get noticed by journalists as well as being an easy way for readers to get to know you.

Not making a bigger difference... as you can only reach a small number of clients through your one to one services alone.

Not having a way for clients and customers to discover you... as a book gives you a foot in the door with prospective clients who then may engage your services or refer you to others.

Not having a way to stand out... and developing complementary products and programmes off the back of it to create consistent income, and use your book as a positioning tool.

That's why we created the Author’s Journey Group Mastermind Programme - the next intake is September 2019

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We've discovered that what works for many people is to be connected with other authors on a similar journey, providing invaluable peer support without peer pressure, plus encouragement, expert mentoring and fun!

That's why we (Karen Williams and Sheryl Andrews) have launched 'The Author's Journey Mastermind Programme'.

We have written and published our own books and supported hundreds of other authors to do the same. We're pouring all of our experience, ideas and resources into this programme to create the best possible environment for you to write your book!

This isn't just an online programme, you'll get twice monthly live group coaching sessions run over three monthly cycles starting in January, May and September, access to one of our challenges in April, August and December, regular educational sessions, and one Make It Happen day per 90 day cycle. 

On top of this, you'll have access to online resources and a Facebook community where you can ask your questions, be accountable - and share your successes!

You'll have access to our team of experts in all parts of the book writing and publishing process to give you the advice and support you need. And it is our hope that you will form strong bonds and support each other with reviews and collaborative marketing strategies.

This programme is perfect for you if...

  • 1.

    You don't know where to start - you've probably heard conflicting advice about writing and publishing a book, and you simply want to know the easiest and quickest way to write your book and get it out there.

  • 2.

    You have several ideas for a book –you have a story to tell or wisdom to share, but you don't know which idea to choose, and want to ensure that you focus your time on the right content, and park the information that may go in the next book.

  • 3.

    You don't feel that you can write well enough - whilst you know what you want to say, you want help to structure and plan your book to ensure that it’s readable and doesn't have any embarrassing mistakes.

  • 4.

    You want help with motivation – you’re struggling to find time to write and you're fed up with procrastinating and perfectionism, and you know having regular encouragement will help you to stay on track.

  • 1.

    You have moments of doubt - when you wonder if anyone will want to read your book, so you'd particularly like encouragement (and some occasional nagging) to help you crack on, and reassurance when that little voice in your head questions whether you're good enough.

  • 2.

    You want feedback on your writing – as it feels scary sharing your stuff with others and you want a safe space to do this before you launch it into the world.

  • 3.

    You want advice with the 'fiddly' bits - that's where you can get our help to take you through the right steps, such as how to find an editor, how to choose a book cover design, and of course, getting your book published.

  • 4.

    You want to ensure that your book builds your credibility - you don't just want a book in your hand, you want one that's going to make a difference for you and your business, and gets you in front of the right people who need to read it.

Please can you send me details of the Author's Journey Mastermind programme and put me on the waitlist

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We will send you details of the programme shortly. Please refer to our privacy policy here.


So, what's included in the programme?

  • 1.

    Clarity of your book - get clear on your bigger vision, and be absolutely sure you are writing the right book first, what you're writing about, who it's for and why you're writing it.

  • 2.

    Get Started Workbook and Get Started programme - step-by-step workbook and video tutorials to set you up for success.

  • 3.

    Twice Monthly Live Group Coaching calls – typically hosted by Karen Williams and Sheryl Andrews, in this one hour session you can ask questions or be coached to gain clarity of your next best steps (except in April, August and December)

  • 4.

    Group Challenges - in our non-group coaching months of April, August and December, you'll get access to one of our online challenges (Book Marketing in April, Writing Challenge in August, and Book Launch Blueprint in December) with a mixture of live calls and online learning.

  • 5.

    Regular Educational sessions - where we'll share our wisdom and knowledge on part of the book writing, publishing and marketing process.

  • 1.

    Make It Happen day - one live online clarity and confidence day each cycle to help you with any aspect from planning and structuring your book, actually writing it, editing and marketing.

  • 2.

    Author's Resource Hub - an online portal based on what you want and need, with recordings, programmes and useful tips.

  • 3.

    Private Facebook Group - to ask for help, share ideas and get advice when you need it.

  • 4.

    Critiques - share a chapter or two of your book with the group and practice asking for and receiving feedback that empowers your progress and makes sharing your book less scary!

  • 5.

    Weekly Accountability - share your commitments for the week each Monday and keep track of your results from the week before to see your progress and get things done.

  • 6.

    Celebrate Progress – every Friday you will be invited and encouraged to notice progress, no matter how small. You'll feel great for each step you take towards getting your book written and published.

"Without Sheryl's and Karen's support, I would still be staring out the window, up to my ears in bits of paper."

I was stuck when I started the Summer Book Challenge with Karen and Sheryl in 2017.

I had been writing my book Macular degeneration a guide to help someone you love for a couple of years, but I had a few areas where I couldn't see a way to express what I wanted. 

During the challenge, I was chatting to Sheryl when I had a light bulb moment that changed my book. It is blindingly obvious when I say it, but when I was stuck I would stop and leave it to my unconscious expecting to come back to it with a solution. Sheryl just told me to think it through. I told you it was obvious, but sometimes you need someone to tell you it.

I then managed to finish the book, at which point Karen pointed me in the direction of Sam at SWATT Books who helped me to turn my manuscript into a polished and published book.

Without their support, I would still be staring out the window, up to my ears in bits of paper.

Paul Wallis
Author of Macular degeneration: A guide to help someone you love

If you know that this is the right option for you, we'd love you to join us. 

We'll send you the confirmation, the details of how to join us on the group coaching calls and give you access to the Resources Hub and Facebook group.

If you'd like to book a call with one of us first, you can book a call with Sheryl at this link and Karen by clicking here.

Or if you have a burning question, which isn't answered below, please click here to ask it!

We look forward to supporting you with your book.

Karen and Sheryl xx

Please can you send me details of the Author's Journey Mastermind programme and put me on the waitlist

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We will send you details of the programme shortly. Please refer to our privacy policy here.


Your questions and answers...

When can I join?

We run the programme in 90 day cycles and start in January, May and September. At other times a wait-list will be available.

What's my investment?

The investment for this programme is £197+VAT per month. The first payment is taken when you sign up and subsequent payments are taken monthly.

How long is the programme?

The programme is run in 90 day cycles with intensive support during this time. In the months of April, August and December you will join one of our challenges.

We find that most people write and publish their books in around 12 months, but with focus you can get it done quicker. 

If you've finished your book or find that you're not getting full value from the programme after your first 90 days, all we ask that you give 30 days notice of cancellation. 

How do I sign up?

If you'd like to join us for the next programme, please click one of the orange sign up buttons on this page.

Can I book a call first to find out more?

If you'd prefer to book a call first, please drop me a line and we'd be more than happy to chat with you.  

When are the group coaching sessions?

The group coaching sessions are held twice a month on a Wednesday and the programme includes one live online Make It Happen day each cycle, which are generally held on a Friday.

What if I want to talk one to one in private with the mentors?

You can book a 90 minute coaching or mentoring session with either of our mentors during the programme at an additional investment of just £250 (saving £50 on the normal price), subject to availability.

What if I can't make a call live?

That's OK, as we know that there will be some calls that you can't make because of a pre-booked holiday or a meeting. All calls are recorded, so you can listen later if you miss one. 

Can you help me with publishing my book?

Typically we only guarantee to publish books written by our one-to-one clients, although will accept submissions for you to publish with us through our partnership publishing programme.

Do you offer a guarantee?

We know that one of the things that can get in the way is the fear of spending money and investing in ‘your book’, only to find out no one wants it.

With this in mind we want to make this as easy as possible, we will offer you a 30 day money back guarantee.

If you have not seen any progress and you are not a 100% happy with the support provided in the first 30 days then we will give you a complete refund. You just have to show up for every live call, engage proactively with the posts and take action.

And on leaving the group commit to a 30 minute feedback call to tell us what we could have done better.

About Karen Williams and Sheryl Andrews

Karen Williams is one of the leading Book Mentors in the UK. She works with business experts who want to stand out from the crowd and write a non-fiction book that helps them to grow their business.

She and her team help clients to write, publish and market a book that increases their confidence, raises their credibility, and ultimately change lives through their writing.

Karen is the bestselling author of Book Marketing Made Simple, The Mouse That Roars, Your Book is the Hook, How to Stand Out in Your Business, and The Secrets of Successful Coaches


Sheryl Andrews is The Strength and Solution Detective and is known for helping you do more of what you love and ditch the critic that says you can’t.

Whether you are sensitive to the criticism of others, or your own inner voice is leaving you with self-doubt, Sheryl will quickly change your focus. She'll ask you questions that help you to gain clarity and confidence in the way you work and what makes you different.

Sheryl spends her time supporting individuals to be to work, learn and live at their best, both independently and in groups, and her first book Manage your Critic was published in 2016 and she's currently working on book number two!

"I went from a standing start to 60,000 words"

Your 10k book challenge was the catalyst in terms of helping me to structure my book. I got my focus back, I got clarity and above all else I got my motivation back to complete what I started. With your help and support and the amazing people in the Facebook group, I went from a standing start to 60,000 words by the end of the challenge. It was the kick start I needed for my book.

Having interviewed around 20 people for my Portfolio Careers book and had dozens of pages of excellent and inspirational transcriptions, the enormity of working through these to create compelling content for readers became an obstacle I could not seem to overcome. Procrastination then held me back.

By signing up to your August book challenge, it gave me the focus, sense of purpose and motivation to make my breakthrough. The videos were excellent and many helped to refresh my memory on things I had done before for previous book that I overlooked, such as copying and pasting content from blogs, my audio book, interviews with with me etc. Also to find themes from the interview transcriptions and use the post-it note exercise to create some potential chapters. This was invaluable.

The Facebook group support and webinars have all been helpful and helped to build momentum and motivation to make my breakthrough. The the end of the challenge I had written around 60k words and almost completed my initial draft! Thank you Karen for providing the framework to make this happen.

Steve Preston
The Career Catalyst
Author of Portfolio Careers, Winning Through Career Change & Winning Through Redundancy
"it became an Amazon Bestseller in the category of Family Law and Health. I’m delighted."

Karen was my mentor when I wrote my book How To Be a Lady Who Leaves.

Writing a book is something that I’d had on my ‘to do list’ for a while, and when I was ready, Karen supported me to map it out and guided me all the way through, keeping me focused and accountable. When my motivation or confidence was low, she was there encouraging me to keep going. I’m so glad and grateful that she did- the finished book is more than I ever dreamed that it could be.

Initially, I saw my book as just another marketing tool to promote my divorce coaching business, but Karen’s invaluable help and support allowed me to believe that my book could be so much more.

The support of Karen, Sheryl and the team at Librotas meant that all I had to do was write – proofreading, copy editing, typesetting and design were all taken care of… I didn’t need to think about anything other than writing.

Once the book was published, I then went on to work further with Karen with regard to my book’s launch on Amazon and it became an Amazon Bestseller in the category of Family Law and Health. I’m delighted.

Working with Karen enabled me to turn my dream of writing a book using my extensive knowledge and expertise into a reality. If you’re writing or thinking of writing your book, Karen will support and guide you from initial concept to published article. Call her – you’ll be glad you did.

Emma Heptonstal
The Divorce Alchemist
Author of How to be a Lady Who Leaves
"the plan for my book took shape in just a few hours"

I’d had this book deep inside of me, gradually rising to the surface over time but kept it on hold, waiting for the right moment. Once I’d made the decision to write my book I was ‘hopeful’ about blanking out an entire day in my diary to get started. Then I saw the Make It Happen day.

I committed to it immediately not even really knowing what it was. It just instinctively felt right. It came at exactly the right time for me, so I signed up and made that sacred space in my diary. I turned up flustered and a bit unprepared in the morning but soon, with Karen and Sheryl’s guidance and support I felt held. Their presence settled my mind.

The day flowed effortlessly and the plan for my book took shape in just a few hours, so I bought myself some flowers at the end of the day to celebrate! Magical… if you’ve got a book inside of you waiting to emerge, the space Karen and Sheryl have created in the Make It Happen day is for you. Go for it...

Robbie Jerram
Author of forthcoming book Flowers In The Window: A Woman’s Search For Meaning